Jason Holmberg is the Executive Director of Wild Me, the nonprofit organization of software developers and machine learning experts behind the Wildbook project. Since its inception, he has been instrumental in advancing Wildbook to meet the needs of wildlife researchers and their study species. Jason’s journey into wildlife research began in 2002 when he encountered his first whale shark off Djibouti, inspiring him to modernize mark-recapture methods by using the sharks’ natural spot patterns for digital tagging.